To Thread or not to Thread?

The moral compromise confronting users looking to adopt Meta’s Twitter-killer app

Neel Dozome
6 min readJul 6, 2023
An image that shows two Victorian boxers with heads that are the logos of Thread and Dogecoin. They have comics style emananta coming out of their heads.

A few weeks ago, news broke that Elon Musk and Mark Zuckerberg were going to participate in an MMA cage fight. Zuckerberg has recently won some BBJ medals (it sounds like a sex act but BBJ stands for “Brazilian Jiu-Jitsu”). Musk, unimpressed, claimed he could just flop down on Zuckerberg and squash him. “I have this great move that I call ‘The Walrus’, where I just lie on top of my opponent and do nothing,” Musk tweeted. Zuckerberg reacted as if he had been slapped across the face with a glove. The proprieters of the Mixed Martial Arts circus and Italy’s department of culture got in touch with the feuding techbros. It all looked on until Elon Musk’s mother found out about it.

“El-OOn!” she said.

From her tone, Musk understood was going to get in serious trouble. “Guys! Its off! Its off!” he hissed into his phone to the PR rep putting the gig together. “My mom…MOM.. found out! She KNOWS OKAY?!! Sh*T! Bye! I think I hear her. I got to go. F*ck! Sh*T! Sh*T!”

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Neel Dozome

I am a London (UK) based blogger interested in graphic culture and technology with a particular focus on type design and UX/GameDev.